MELVV is a Brooklyn-based indie electronic producer and engineer with a love for modular synths and drum machines.
Credits and collaborations include Tiffany Day, INJI, Two Feet, Jordana, Magdalena Bay, Terror Jr, and Royal & the Serpent. He is published by Warner Chappell Music.
As a DJ, MELVV has toured North America several times, with festival slots at Bonnaroo, Coachella, and Lollapalooza.
-
In Cedarburg, Wisconsin - a suburb of Milwaukee - it isn't typical for kids to seek a career in music. While he had taken piano and drum lessons sporadically throughout his childhood, Jeffrey Melvin had thought that his musical pursuits would only be a hobby. It wasn't until his sister showed him a Daft Punk concert DVD that music became something more.
After watching that Alive 2007 video, Melvin dove into production. As a high schooler, he began to combine ideas from jazz piano lessons with electronic music. Melvin had no initial connections in the industry, so he released his early songs on the streaming website SoundCloud; his moniker online was MELVV. His music's reception and global reach on the site came as a complete surprise.
Upon finishing his first year at the University of Wisconsin in 2016, Melvin dropped out to pursue music full time. Before completing his second semester, he had gone on his first tour with Big Gigantic and Louis The Child, culminating with a solo performance at the famed DoLab stage at Coachella.
Through a release with Majestic Casual, MELVV caught the attention of Atlantic Records, with whom he signed in 2017. Several tracks released with Atlantic garnered millions of plays. Tours followed with Petit Biscuit, San Holo, Whethan, and Jai Wolf. Melvin also headlined his first North American tour, including festival slots at Lollapalooza, Electric Forest, Bonnaroo, Firefly, and Coachella.
When touring halted due to the COVID-19 pandemic, MELVV turned primarily to artist production, mixing, and mastering. He landed his first executive production role on Jordana’s second album “Something to Say to You,” recorded predominately at Studio G in Brooklyn and released by Grand Jury Music.
In 2021, MELVV became independent again, joining forces with independent distributor Stem, and releasing his debut EP, “Shift in Momentum.” With the following few years came another EP, “Polychrome,” and a full-length mixtape “Flash Memory,” both defined by distorted saw waves and crunchy drum machines.
Currently, most of his work is behind the curtain. Yet MELVV is known to pop up in the New York DJ scene here and there, at venues like Public Records, Purgatory, and Night Club 101. He continues to write and produce under his longtime publisher Warner Chappell Music. New releases are always on the horizon, including more with frequent collaborators jigitz, Tiffany Day, and INJI.
Contact
hi@melvv.xyz
Melvv LLC
PO Box 210022
Brooklyn, NY 11221
United States